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Yes, we change tires. But we want to change the world as well.

Better World Club has taken the lead on Socially Responsible—Impactful—Consumption.

We act as an advocate on behalf of the consumer and demonstrate our social and environmental commitment by:


Better World Club, Inc. is dedicated to balancing economic goals with social and environmental responsibility. Better World Club supports a cleaner environment and alternative modes of transportation. We provide our customers with high quality, good value, and environmentally sensitive products and services:


  • Emergency Roadside Assistance

  • Travel Products and Services

  • Insurance Products and Service

What Makes Us Better

Better World Club strives to be a profitable example of social, economic, and environmental responsibility by supporting consumer advocacy, sustainable transportation development, and environmental projects that remedy the adverse impacts of travel. We are not promising the world.  We are just doing our part to make it better. Here is how:

  • BWC is not part of the Highway Lobby (a phrase coined to describe those industries and organizations that promote asphalt socialism through pork barrel legislation)-- the conglomerate of the automobile, oil, tire, and cement interests that advocates for more and larger road building, and against the development of infrastructure and safety protections for other modes of transportation, including mass transit, bicycling, and walking. 

  • BWC created the first and only 24/7 nationwide bicycle roadside assistance program available directly to consumers.

  • BWC is a certified B Corporation.

  • BWC created the only auto insurance program that includes a carbon offset.

  • BWC donates 1% of our proceeds to environmental cleanup and advocacy. 

  • All BWC operations are carbon-neutral, including roadside assistance.

  • BWC supports state efforts to regulate automobile emissions as we face the challenges of Climate Change.

  • BWC consistently supports the funding and development of bike lanes. America's largest independent roadside assistance company has fought against bike lanes and public transit funding.

  • BWC supports the use of highway tax dollars used to fund mass transit development and maintenance. 

  • BWC supports broad enforcement of the Clean Air and Clean Water Acts. 

Our Donations

Our donations are largely in the form of carbon offsets. Offsets help neutralize the greenhouse gas pollution that is associated with the burning of fossil fuels. When you drive in your car or fly in an airplane, harmful gases (including CO2) are released into the atmosphere. Our Foundation carefully screens and selects offset projects to neutralize emissions that are directly contributing to global warming.


Contributions have been committed to the following projects:

  • Replacing out-of-date oil-burning boilers for Portland (OR) Public Schools.

  • Maintaining and enlarging the Greater New Bedford LFG Utilization Project.

  • Maintaining the Sexton Energy Des Plaines landfill methane recovery and destruction project.

  • An electrically-charged plasma torch that destroys HFCs in Monterrey, Mexico.

  • A steam generator that runs on the waste heat from petroleum processing in Visakhapatnam, India.

  • A separator that turns nitrous oxide into oxygen and nitrogen in Lu Cheng City, China.

  • Steel recycling facilities in Bakersfield California, where new metal shredders can tackle buses and even airplanes.

Green Operations

Being green isn’t just about spending money on environmental projects.  Many things we do are small but they keep our daily operations in line with our public advocacy.

  • We offset all the emissions associated with our headquarters’ operations in Portland, OR.

  • Our web hosting is solar-powered.

  • Our paper membership materials are recycled from 100% post-consumer waste.

  • We use eco-friendly ink in all of our printers.

  • Our plastic membership cards are 100% recycled and recyclable.

  • And, of course, we recycle office materials and equipment.

  • In 2012, we began offsetting all the carbon emissions from our nationwide fleet of roadside service providers. We also began offering prizes to reward ecologically-friendly towing providers.

Driving Change

We believe in the power of consumer-based change.  We don’t lobby with your membership dues, period. We do act by working to keep you informed and engaged, so you will speak up for what you believe in both with your voice and with your money. Check out and sign up for our advocacy e-newsletter Kicking Asphalt.

What's in Our Wheelhouse?

Everything with the Better World Club starts with our mission; to protect you, your family, and our planet. In doing so we became America's first and only green auto club.  We are also the only auto club to provide 24/7 nationwide roadside assistance for bicycles. 

Better World Club Milestones


  • Better World Club launched:  July, 2002 

  • Better World Club distributes its first Kicking Asphalt, called "The Onion" of corporate newsletters by Eco Talk Radio


  • Better World Club Invents Bicycle Roadside Assistance. 

  • BWC first donates 1% of gross revenue to environmental clean-up and advocacy: 

  • BWC creates the only auto insurance with a free carbon offset 


  • Better World Club offers a free associate membership as a wedding present, becoming the first auto club to recognize LGBQT partners.


  • Better World Club testifies in support of legislation requiring the state of Oregon to regulate the greenhouse gas emissions of automobiles.

  • Joins Oregon's Task Force on Automobile Emissions to help implement tougher emission rules.


  • Better World Club supports a Massachusetts proposal to legalize Pay-by-the-Mile auto insurance.


  • Better World Club helps protest anti-environmental lobbying by Toyota.

  • Better World Club urges the EPA to update lead emissions standards.


  • Better World Club co-founds the American Sustainable Business Council, one of the nation's premiere responsible business associations.


  • BWC President Mitch Rofsky joins the Board of Directors of the American Sustainable Business Council.


  • BWC supports CA legislation to require motorists to give bicyclists 3 feet when passing.


  • Better World Club protests the Citizens United ruling by joining a "Business Statement In Support of Government by the People" press conference with leaders from Seventh Generation, Patagonia, and Ben & Jerry's

  • Better World Club sponsors the Naked Bike Ride in Portland, OR.  

  • Better World Club offsets one of the nation's most important sources of hot air: the U.S. Congress


  • Outside Magazine rates Better World Club #1 for bicycle roadside assistance


  • Better Word Clue makes its first donation to the Center for Auto Safety, the nation's foremost consumer advocacy group on the automobile. Better World Club endorsed the Carbon Tax with Dividend. Better World Club opposes AAA on Oregon Clean Fuels Act.


  • BWC President Mitch Rofsky speaks on "The New Economy & the Responsibility of Business Leaders" at Ralph Nader's Breaking Through Power conference.


  • Better World Club became a B(enefit) Corporation, joining Ben & Jerry's, Patagonia and nearly 2,000 other corporations that have passed the B Lab screens, reflecting a critical level of Social Responsibility.


  • Better World Club offsets its 50 millionth pound of carbon dioxide.


  • Better World began offering carbon offsets to members at a 20% discount:  

  • Better World Club is rated the #1 Motor Club by Wallet Hub.


  • Better Business Bureau gave us an A Rating and Accreditation (See below)

  • Better Business Bureau also included Better World Club into their new BBB4Good Initiative!

  • For the past three years, we have prepared to launch our biggest initiative:  Buckle your seatbelt!

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